Contractors and home service businesses need to have a strong online presence to attract potential customers. With the help of an SEO specialist, they can achieve this goal and drive more inbound customer calls to their businesses. The specialist can help them optimize their website and content for relevant keywords, improve their local search rankings, and increase their visibility on search engine results pages. By implementing effective SEO strategies, contractors in various fields such as insulation, foundation repair, and land survey can bring in over 2500 inbound customer calls per month, making a significant impact on their businesses.